OUR STORY

PYRATES was born with the mission to replace synthetic, functional textiles with options that are natural and more eco-friendly. Today, our international team works its magic from our Madrid-based HQ.

REGINA POLANCO

 

Founder & CEO

Regina leads our team, setting the strategic path we follow towards thriving more each day. She has travelled and lived in many countries, a love for travel which she shares with many of her Millennial generation. This led to the creation of PYRATES in Switzerland in 2014 as an answer to their challenges and ideals.

A Law graduate, she started developing PYRATEX® smart fabrics by collaborating with different European textile institutes. For example, during her participation at the Fashion Fusion incubator program, powered by Deutsche Telekom and Adidas, as well as Look Forward by Showroomprivé.

This experience allows her to legally protect the PYRATEX® technology and understand the consumer’s desire to take care of their health and to consume in a conscious manner.

ELENA SAINZ

 

Head of Business Development

Having spent the past 7 years at brand Tommy Hilfiger, Elena has occupied a number of different positions ranging from sales executive, to merchandise manager. Through experience and a Marketing, Advertising and Public Relations degree, she has brought  her wealth of expertise and capacity to build a sales and business strategy to PYRATES, which will go hand in hand with our rapid growth.  

MICHELLE CHERUBIN

Business Development

With experience in customer service, employee development, operations and supply chain management, Michelle contributes to the brand's  growth, developing new strategies and making sure our client's needs are being satisfied.

ORLA CRAWLEY-SMART

Business Development Assistant

Having recently completed her BA in Hispanic Studies and English Literature at Queen Mary university, Orla supports our sales team in the relationships with our clients.

SOFIE STABELL- JOHANSEN

Production Assistant

Sofie recently joined our team, having graduated from a Bachelor Degree in Retail Management with a specialisation in Supply chain Management, and a Masters Degree in Supply Chain Management & Logistics. She supports our team in managing our productions and relationships with our fiber suppliers, yarn suppliers, and mills, ensuring we can maintain a fully controlled traceability of our entire production chain.

PILAR TEJADA LÓPEZ

 

Head of Brand & Communication

Through her creative vision, Pilar is at the core of the brand's identity. She is trilingual in English, French and Spanish, having lived in various countries, as well as having worked for a number of fashion brands in design, production, sales or communication positions. She now assists clients that PYRATES collaborates with to communicate the brand’s identity, aesthetics and technology · 

Her BA in Fashion Design and participation at ASICS' Tenkan Ten program have equally contributed to her now occupying an important role at PYRATES, where she manages content creation, communication, PR, marketing, as well as sales for specific markets. This makes sure that the company's identity is maintained throughout its activities.

MERY DÍEZ HERBOSA

 

R&D and Production

Mery takes care of our Production and R&D. She has studied a BSc in Business Management & Marketing, an MBA Business Expert Program and a Masters in International Management and Marketing of Luxury Products. Having occupied positions in product management, buying and production for different B2C brands with a special focus on sustainability, Mery now leads PYRATES in several PYRATEX® R&D projects.

MARIA CERECEDO

 

Business Development

A fashion design and MBA graduate, Maria brings her financial and technical knowledge of the fashion industry to PYRATES.

Through her experience in various international fashion brands in London and Paris, her experience in design, product development and management, along with the fact she is trilingual in English, Spanish and French means she is able to carry out our business development in the American market.

CARLOTA RENDUELES

 

Brand & Communication Assistant

Carlota has joined our team following her graduation from Rey Juan Carlos university where she studied Marketing. Her previous experience in B2C sales, and creative mind, allow her to now understand our clients' needs and support them in communicating their use of PYRATEX® in the clearest manner possible to their customers. 

TERESA RUTSCHI

Research and Development Assistant

BSc in Biology graduate and MA in Textile Engineering student, Teresa works on researching new innovative fibers. She also implements testing on our PYRATEX® fabrics in order to find the correct certifications for them.

ALBA MURILLO

Logistics & Operations 

Alba first joined PYRATES in 2018 during her BA in Fashion Design internship. After graduating, and experience working in Sales for a number of fashion brands, she is back, and carries out our logistics, making sure our day to day goes as smoothly as possible. Alba also supports our collaborations involving collection co-designing and garment pre-production support.

SIMONE AVANTAGGIATO

Administration & Operations

A finance graduate, having studied a Masters degree in Micro-finance and financial inclusion, and previous experience in operations departments in a number of companies, has prepared Simone for his current position at PYRATES .

ADVISORS

SÉBASTIEN LEFEBVRE

 

CEO at Growth Drivers Ltd. Entrepreneurship coach, entrepreneur, advisor, investor

As a serial entrepreneur and a clear example of a successful founder who sold his company, Sébastien is a growth strategy expert, and the perfect advisor for a rising company such as PYRATES, where he supports the alignment of our business strategy and the development of our capacity to deliver results against cross-functional strategies with product, marketing, business development, research & analytics, and operations ·

FELIPE CARRASCO

Expert Economist in European Funds 

A profound knowledge of the spanish textile industry, where he has occupied a number of positions throughout his career, such as Secretary General of the Spanish Intertextile Council, makes Felipe an important asset for PYRATES, as he now works with SMEs, start-ups and hi-tech companies in developing projects to improve their activities in areas such as innovation management, financial development strategy, search for financing for innovative projects, dynamization of teams to generate creativity, and the development of innovative projects ·

HIROAKI KAGEYAMA

President of ASICS Ventures Corporation and Head of Global Business Development at ASICS Corporation 

Leader of ASICS’ business development team and founder of the ASICS Corporate venturing subsidiary which invested in PYRATES on our first investment round, Mr. Kageyama has enriched our company due to his outstandingly remarkable experience in the banking and retail industry ·

JAAP ZANDBERGEN 

Coach and Mentor at Executive Agency for Small and Medium-sized Enterprises (EASME) 

Jaap became our advisor following our win of phase 1 of Horizon2020. He is an International Managing Director experienced in sustainability, marketing, innovation & product development, lean & change management, and sales in B2B & B2C markets ·

His broad hands on knowledge of general management, coaching teams, keeping of budgets and alignment of strategies & targets makes him an ideal advisor for PYRATES smart fabrics ·

AWARDS

06/2020

Finalist of the EmprendedorXXI award, organised by CaixaBank 

02/2020

Exhibitor at Première Vision Paris 

07/2019

Winner of phase 1 of the European Union's Horizon2020 grant for innovative textile companies, currently preparing phase 2 · 

07/2019

PYRATES smart fabrics has been named "National Winner" in the 2019 European Business Awards, one of the world's largest business competitions ·

02/2019

Exhibitor at Première Vision Paris 

09/2018

Collaboration & Tenkan Ten program participation

07/2018

"Categoría Empresa" nominees

06/2018

Invited as a sustainable innovation expert 

01/2017

Finalist of 4-month long program in Berlin

09/2017

Winner of the Avantex pitch challenge: Materials & Components category 

07/2017

Winner Activewear category

06/2017

Winner of the Look Forward Fashion Tech Start-up contest