PYRATES wants to be a pioneer in the growing healthy-lifestyle movement through fashion, the best vessel to grant people access to improving their day to day lives ·

PYRATES smart fabrics stands for taking care of your body and mind, through sport, food, cosmetics or fabrics. Yet, because we believe there is no taking care of oneself without taking care of nature, this reflects on the way in which we work together and create our PYRATEX®, pushing us towards eco friendlier products ·


Our international team works its magic from its Madrid-based HQ with an in-house atelier where, in the context of certain collaborations, are carried out tasks such as prototyping & small productions · 



Founder & CEO

Regina leads our team, setting the strategic path we follow towards thriving more each day· 

She has travelled and lived in many countries, a love for travel she shares with many of her Millennial generation, which led to the creation of PYRATES in Switzerland in 2014 as an answer to their challenges and ideals ·

A Law graduate, she started developing PYRATEX® smart fabrics by collaborating with different European textile institutes during her participation at the Fashion Fusion incubator program, powered by Deutsche Telekom and Adidas, as well as Look Forward by Showroomprivé · 

Her experience allows her to legally protect the PYRATEX® technology and understand the brand's customers' need to take care of their health, and desire to consume in a conscious manner · 



Head of Brand & Communication

Through her creative vision, Pilar is at the core of the brand's identity. Trilingual in english, french and spanish, having lived in various countries, as well as having worked in a number of fashion brands in design, production, sales or communication positions, she now assists clients PYRATES collaborates with in communicating the brand identity, aesthetics and technology · 

Her BA in Fashion Design and participation at ASICS' Tenkan Ten program have equally contributed to her now occupying an important role at PYRATES, where she manages content creation, communication, PR, marketing, as well as sales for specific markets, making sure the company's identity is maintained throughout its activities ·



Head of Business Development

Having spent the past 7 years at brand Tommy Hilfiger, Elena has occupied a number of different positions ranging from sales executive, to merchandise manager. Through experience and Marketing, Advertising and Public Relations degree, she has brought along her expertise and capacity to build a sales and business strategy to PYRATES which will go hand in hand with our rapid growth ·  



Sales & Production Development

A fashion design and MBA graduate, Maria brings her financial and technical knowledge of the fashion field to PYRATES ·

Her experience in various international fashion brands in London or Paris, in positions in design, product development and management, along with the fact she is trilingual in english, spanish and french, makes her now able to carry out sales in different markets, as well as manage our collaborations with companies needing productions in our in-house Atelier ·



R&D and Production

Mery takes care of our Logistics and R&D. She has studied a BSc in Business Management & Marketing, an MBA Business Expert Program, and a Masters in International Management and Marketing of Luxury Products. Having occupied product management, buying and production positions for different B2C brands, with a special focus on sustainability, makes Mery capable to carry out several PYRATEX® R&D projects as well ·



PR & Communication Assistant

A BSc in Architecture, Master's in Marketing graduate and all-round creative mind, Julian supports our brand and communications team in content creation, communication, PR and branding  ·



Research Assistant

Teresa is a BSc Biology student, and supports PYRATES in researching its PYRATEX®’s biological origins, R&D and testings ·


Administration & Operations

A finance graduate, having studied a Masters degree in Micro-finance and financial inclusion, and previous experience in operations departments in a number of companies, has prepared Simone for his current position at PYRATES ·




CEO at Growth Drivers Ltd. Entrepreneurship coach, entrepreneur, advisor, investor

As a serial entrepreneur and a clear example of a successful founder who sold his company, Sébastien is a growth strategy expert, and the perfect advisor for a rising company such as PYRATES, where he supports the alignment of our business strategy and the development of our capacity to deliver results against cross-functional strategies with product, marketing, business development, research & analytics, and operations·


Expert Economist in European Funds 

A profound knowledge of the spanish textile industry, where he has occupied a number of positions throughout his career, such as Secretary General of the Spanish Intertextile Council, makes Felipe an important asset for PYRATES, as he now works with SMEs, start-ups and hi-tech companies in developing projects to improve their activities in areas such as innovation management, financial development strategy, search for financing for innovative projects, dynamization of teams to generate creativity, and the development of innovative projects ·


Vice President Business Development and Innovations, EMEA ASICS 

A believer in making the world a better place by combining sport, technology and well-being, Emilio shares our core brand ethos. He has lead multicultural and multidisciplinary teams in companies for 15 years, creating innovative growth strategies that have both aligned and strengthened the commitment of clients, consumers and employees, one example being Asics’ leap from the 18th to the 3rd most important sports brand in Spain ·


Coach and Mentor at Executive Agency for Small and Medium-sized Enterprises (EASME) 

Jaap became our advisor following our win of phase 1 of Horizon2020. He is an International Managing Director experienced in sustainability, marketing, innovation & product development, lean & change management, and sales in B2B & B2C markets ·

His broad hands on knowledge of general management, coaching teams, keeping of budgets and alignment of strategies & targets makes him an ideal advisor for PYRATES smart fabrics ·



Finalist of the EmprendedorXXI award, organised by CaixaBank 


Exhibitor at Première Vision Paris 


Winner of phase 1 of the European Union's Horizon2020 grant for innovative textile companies, currently preparing phase 2 · 


PYRATES smart fabrics has been named "National Winner" in the 2019 European Business Awards, one of the world's largest business competitions ·


Exhibitor at Première Vision Paris 


Collaboration & Tenkan Ten program participation


"Categoría Empresa" nominees


Invited as a sustainable innovation expert 


Finalist of 4-month long program in Berlin


Winner of the Avantex pitch challenge: Materials & Components category 


Winner Activewear category


Winner of the Look Forward Fashion Tech Start-up contest

About us

Established in 2014 and run by Y-generation women, PYRATES smart fabrics develops and supplies its eco-responsible & quality driven PYRATEX® fabrics, made with innovative natural fibers which make the final fabrics functional and rich in body benefitting properties ·


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